Target Group
Jobseekers and workers (predominately male) who use the Uttar Pradesh- Gulf migration corridor
The Brief
Promoting Worker Rights in the India-Gulf Migration Corridor to combat forced labour.
Enhancing and facilitating access to services and remedy for migrants through existing and emerging technologies.
Research
Just Good Work drew on previous Verite commissioned research and resources focused on Uttar Pradesh migration corridors. We conducted user profile surveys with grass roots partner Free the Slaves to help us to understand the technical literacy and behaviours of target users. All research enabled us to create content which took into account the unique needs and experiences of migrant workers traveling from Uttar Pradesh to the Middle East.
Aims
- Provide Indian workers, particularly those from Uttar Pradesh, with a freely accessible version of the Just Good Work mobile app in Hindi
- Tailored for low-wage workers seeking and obtaining employment in Gulf countries. Partnering with Verite to develop, test, and launch this version of the app.
- Carefully develop app content for the specific risks and conditions low-wage workers face when navigating the target labour markets between India and Gulf countries with a focus on overcoming low literacy barriers.
